Hi, I’m Sam!
About Me
Jewellery Designer.
Creative Alchemist.
The hands, heart, and imagination behind MadimiMagpie.
For over 30 years, I have been immersed in a scientific and technical career. But in the quiet of the 2021 lockdowns, something inside me stirred. I realised I hadn’t made space for creativity in decades and it hit me like a bolt of lightning. That same day, I picked up some tools, started experimenting, and haven’t looked back since.
What began as a personal reawakening has become MadimiMagpie: a home for gothic, fantasy, and witchy-inspired jewellery with a strong sense of elegance and wearability. I officially opened my online doors in early 2023, but my creative spark was reignited long before then.
While I’m largely self-taught, I’ve trained with some incredible creators and continue to develop my skills constantly. That balance—between technical precision and creative freedom—is what brings my jewellery to life.
I love calling the shots in my creative world!
I make mixed media pieces so I have the freedom to choose the materials, shape the story behind each piece, and share it with people who get it.
Every time someone buys something I’ve made, it still gives me a buzz. That never gets old!
My work is for those who want to express their individuality without compromising on style. Think gothic elegance, but wearable. Spooky, but subtle. Statement pieces that still feel like you—just a little more empowered, a little more magical.
My Values
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I create only what I love, and I trust that the right people will find it.
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I fiercely respect originality. No copyright-infringing pieces here.
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I care deeply about the people who wear my work, and I want them to feel seen.
If you’ve ever longed for jewellery that celebrates your love of the mystical, the macabre or the beautifully bizarre, without going to extremes, then welcome. You’re in the right place.
Feel free to reach out if you have questions, custom ideas, or just want to chat about your favourite gothic tropes. I’d love to hear from you.